Technology Vendors Versus Partners

Technology Vendors Versus Partners

Companies have needs, and they look to other companies to fill those needs. No matter what service or product you’re looking for, as you shop for solutions, it’s important to know the qualities of technology vendors versus partners. Ask these questions to...
What’s Your Story?

What’s Your Story?

Donald Miller, author of Building a StoryBrand: Clarify Your Message So Customers Will Listen, wrote, “The only reason our customers buy from us is because the external problem we solve is frustrating them in some way. If we can identify that frustration, put it into...
Making Community Service Mean More

Making Community Service Mean More

The best kind of advertising is free. The most influential promotional tool has always been word-of-mouth, and it’s easier to generate than you might think. Getting involved in your community is a great way to set your organization apart from other stores and make a...
Last Minute Holiday Merchandising

Last Minute Holiday Merchandising

By this time of the year, your holiday marketing plan should be pretty well up and running. Hopefully you’re pulling in the profits you anticipated. But, are there any last-minute opportunities that may have been overlooked while you’ve been preparing for the...