What Customers Want

What Customers Want

Here are the 10 primary factors influencing today’s customers, whether they’re buying a product online, searching for a service-based solution, or shopping at a brick-and-mortar store.Control. Today’s customers want control over what they buy and how they’re marketed...
Mistakes Marketers Make

Mistakes Marketers Make

Marketing is an exciting part of doing business. Proud business leaders can’t wait to get the word out about what they have to offer. Be careful, though. Great marketing can kill a bad business. Watch out for these top 10 mistakes marketers make. Top 10 Mistakes...
Technology Vendors Versus Partners

Technology Vendors Versus Partners

Companies have needs, and they look to other companies to fill those needs. No matter what service or product you’re looking for, as you shop for solutions, it’s important to know the qualities of technology vendors versus partners. Ask these questions to...
What’s Your Story?

What’s Your Story?

Donald Miller, author of Building a StoryBrand: Clarify Your Message So Customers Will Listen, wrote, “The only reason our customers buy from us is because the external problem we solve is frustrating them in some way. If we can identify that frustration, put it into...
How to Improve Customer Loyalty

How to Improve Customer Loyalty

When it comes to building customer loyalty, you can’t just put it on your to-do list, get it done, and mark it off. Creating repeat customers is a process that should be ingrained in every aspect of your company, from your training programs to your marketing...