“Product knowledge – especially when it comes to age-restricted products like alcohol – is essential to delivering excellent customer service.”
Crossover alcohol beverages are experiencing a boom in popularity, as companies piggyback off consumers’ love of nostalgia and familiarity. With more and more of these products being sold, it’s necessary for employees to be kept in the know about these potentially deceptive drinks.
In this Crossover Alcohol Product Awareness training, employees will learn how to differentiate these beverages from their non-alcoholic counterparts, how to stock them in a way that lessens confusion for the customer, and why it’s so important to know these things.
