As VP of Growth at Bounteous, Abbey Karel helps Consumer Brands drive digital transformation and create meaningful customer experiences that maximize growth and ROI. By aligning business goals with digital innovation, she enables brands to unlock new opportunities through strategic partnerships and co-innovation while optimizing spend.
With a background in global client leadership, digital strategy, and in-store innovation, Abbey has worked with some of the world’s most recognized brands to elevate customer engagement and drive measurable business impact. Prior to Bounteous, she led high-impact client relationships at Ogilvy, earning recognition as a Top-25 Global Client Leader, and played a key role in pioneering native apps and in-store digital experiences for Kohl’s and JCPenney.
Abbey is also a frequent speaker and thought leader, sharing insights on digital transformation, customer experience, and data-driven growth at industry events.
Do you know who the ‘Missing 33%’ are? In this episode, Kelly finds out in a conversation with a committee co-chair within C-Store Women and RTO’s own Client Success Manager, Breeze Savage. They also discuss empowering women in the convenience industry, the secret sauce to client support and how she inspires her team on the daily. Are there any jokes made at Jeff’s expense during his absence? Listen to find out!
Jeff and Kelly step into the CoC studio for one final podcast in 2024. Together, they wax nostalgic about all the great topics they’ve covered this year, such as AI, job perks, food service, coupons, and more. They also touch on what sort of convenience trends they see on the horizon in 2025.
On the latest Culture of Convenience episode, Jeff and Kelly talk with Mason Cowan, Chief Customer Officer at BandyWorks Solutions. Mason discusses how BandyWorks combines real-time data with store operations to provide feedback and recommendations to improve c-stores. Together, they discuss the who, what, why, and how of that process!