Category Management Essentials
Module Overview
“Category Management is a systematic, disciplined approach to managing a product category as a strategic business unit. Most convenience stores implement category management based on a standardized system.”
This module provides an overview of the key details involved in planning and executing category plans.
The training gives managers a behind-the-scenes look at how category managers and supplier partners work together. It also explains how planograms are developed to improve category performance.
Store managers at all levels will learn why the execution of category plans is important to a store’s overall success.
