Wisconsin Responsible Beverage Seller and Server Training

Wisconsin state law requires that alcohol sellers and servers complete a state-approved training course.

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Wisconsin Responsible Beverage Seller and Server Training


Businesses in Wisconsin that sell or serve alcohol have a legal obligation to do so responsibly. Wisconsin state law requires that all sellers and servers complete a state-approved training course in order to obtain an operator’s license, which is issued to individuals to sell and serve alcoholic beverages at a licensed retail establishment. Staff training is a critical component of any alcohol sales program. Our Wisconsin Responsible Beverage Seller and Server training program has been approved by the State of Wisconsin Department of Revenue in accordance with Wisconsin Statute 125.17(6).

Included in This Module

Our Wisconsin Responsible Beverage Seller and Server training program includes real-world scenarios and quizzes to demonstrate and reinforce critical learning points. It covers all mandatory content and more, including:

N The Importance of Responsible Alcohol Sales and Service

In order to follow the law, employees must first understand the law. In this section, employees learn about their legal obligation to provide responsible beverage sales and service. They learn why laws exist and how the laws apply to them as a seller or server.

N How To Check Identification and Recognize Fraudulent IDs

In Wisconsin, it’s illegal to sell or serve alcohol to anyone under the age of 21, except when the customer is a parent, guardian, or spouse of legal drinking age. In this section of the Wisconsin Responsible Beverage Seller and Server training program, employees learn the proper way to check identification and tips to spot fake IDs.

N How To Identify and Refuse Sales to Underage Persons

In this section of the training, employees learn different ways minors may try to buy or consume alcohol. They also learn what they should say and do to refuse service to an underage customer.

N The Effects of Alcohol on the Body and the Brain

In order to understand the consequences of illegal alcohol sales, employees must understand alcohol’s effects on the body. In this section of the training, employees learn what happens when a person consumes alcohol, how a person’s blood alcohol content (BAC) is used to measure impairment, and the different stages of alcohol intoxication.

N How To Refuse Alcohol Sales and Service to an Intoxicated Person

It’s illegal to sell or serve alcohol to someone who is intoxicated. In this section of the training, employees watch various examples to learn how to assess a customer’s possible level of intoxication, including 50 noticeable signs of intoxication. Additionally, employees learn how to refuse service to intoxicated guests in a way that’s focused on safety and customer service.

N Wisconsin’s State Laws and Regulations Relating to Alcohol Beverage Control

This section of the Wisconsin Responsible Beverage Seller and Server training program covers additional state alcohol laws and the penalties for violations.

N Wisconsin’s State Laws Relating to Responsible Tobacco Sales

This course also includes the state-mandated and approved training on Wisconsin tobacco sales laws.

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Why Train Your Staff on Responsible Beverage Sales and Service?

If you fail to comply with Wisconsin’s laws regulating alcohol sales, your operation could be fined, sued, or shut down. People could be injured or even killed. Managers and employees could face personal liability and even criminal charges for disregarding laws related to alcohol sales and service. You can mitigate these risks by training your staff on how to responsibly sell and serve alcohol in Wisconsin. Online training is easy to implement and track. Get started today!

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