Recruiting potential employees is always a challenge, regardless of unemployment rates. Just as you have a specific set of ideals in mind for that perfect position-to-candidate fit, so do your prospective hires – and their priorities may be different from yours.
4 Priorities for Potential Employees
For most prospects, their priorities can be broken down into four main categories: health and safety, future opportunities, culture, and leadership.
1. Work-Life Balance & Personal Well-Being
The recent pandemic has pushed employee safety and health to the forefront in unprecedented ways. Expect potential employees to ask you about hybrid work opportunities and how your company promotes a healthy work-life balance. Recent Gallup polls have highlighted how many employees are dealing with workplace burnout. Initiatives to help reduce stress and encourage self-care for employees speak volumes to potential candidates.
2. Professional Development & Growth
Potential employees aren’t just looking for jobs – they’re looking for careers. They want to know that they have a future with your company and that you’ll be willing to invest in their development and growth. Be sure to highlight opportunities for new hires to develop their careers at your company. If you have a strong promote-from-within policy, talk about how other employees have benefitted from it. If you offer custom career paths, show candidates the types of courses you offer that will contribute to their personal development.
3. Culture & Inclusivity
Teamwork is important – candidates want to feel like they’re part of something bigger than their individual contributions. Potential employees are also concerned with diversity, equity, and inclusion (DEI) than ever before. According to research cited by Monster.com, 62% of people say they may turn down a job offer that comes from a culture that doesn’t support a diverse workforce. Let candidates know what your company does to create and maintain a respectful and productive work environment for everyone.
4. Leadership & Role Models
As a recruiter, hiring manager, or leader in your company, you matter. From the very first contact you have with a potential employee to the moment you extend a job offer, you set the tone for the entire company. How you treat your potential employees tells them exactly how they can expect to be treated once they’re hired.
Discover Gears To Your Career® with trainingGrid®
The Gears To Your Career philosophy, paired with the trainingGrid LMS, provides the training need to prepare your employees for promotion and leadership roles. trainingGrid’s intuitive design makes learning management simple and allows employees to begin training with just a click. This flexible system comes with a variety of robust features customizable to fit your needs in addition to built-in reporting and certification tools that track your compliance documentation.
Request a guided demonstration of trainingGrid today!
