8 Types of Business Competition

8 Types of Business Competition

Who is your competition? When you read that question, at least a handful of other company names should pop into your head. It’s important to know the companies you’re competing with for revenue, and it’s equally important to understand how you compete with them. Take...
Is Custom Online Training Right for You?

Is Custom Online Training Right for You?

Online learning often falls into one of two categories: off-the-shelf courses or custom online training programs. Which one is the best option for your company? That’s a difficult question to answer, but the good news is that you don’t have to choose. One of the many...
Who Are You Marketing To?

Who Are You Marketing To?

Whether you sell widgets online, own a corner convenience store in a small town, or run a trendy restaurant in a big city, you have a target market. A target market is a subset of the total consumers for your service or product. Identifying your target markets helps...
10 Basic Employee Training Principles

10 Basic Employee Training Principles

Employee training isn’t a nice-to-have element of human resources management, it’s a must-have. From training on your company’s vision and mission, to compliance training, to soft skills training such as time management, the knowledge of your staff is directly linked...