Our Blogs > Leadership Articles > Marketing Articles
Marketing Blog
How to Improve Customer Loyalty
When it comes to building customer loyalty, you can’t just put it on your to-do list, get it done, and mark it off. Creating repeat customers is a process that should be ingrained in every aspect of your company, from your training programs to your marketing...
Featured Article
How to Improve Customer Loyalty
When it comes to building customer loyalty, you can’t just put it on your to-do list, get it done, and mark it off. Creating repeat customers is a process that should be ingrained in every aspect of your company, from your training programs to your marketing...
Recent Articles
Millennials are Changing Your Customer Base
Remember that bratty kid from years ago who made a mess at the soda machine and threw a fit until his parents caved and bought him his favorite candy bar? Well, he’s all grown up now, and he’s bringing about 80 million of his friends to the marketplace as eager...
Mistakes Marketers Make
Marketing is an exciting part of doing business. Proud business leaders can’t wait to get the word out about what they have to offer. Be careful, though. Great marketing can kill a bad business. Watch out for these top 10 mistakes marketers make. Top 10 Mistakes...
7 Strategies for Running a Customer-Centric Business
A customer-centric business is – you guessed it – focused on the customer. This idea has become a bit of buzzword in the business world, and for good reason. In theory, when everything about your business revolves around the needs of your customers, sales naturally...
Making Community Service Mean More
The most influential promotional tool has always been word-of-mouth, and it’s easier to generate than you might think. Especially in times of crisis, getting involved in your community is a great way to make a positive impact in your local neighborhood while setting...
What Customers Want
Check out the 10 primary factors influencing today’s customers, whether they’re buying a product online, searching for a service-based solution, or shopping at a brick-and-mortar store. Control. Today’s customers want control over what they buy and how they’re...
Who Are You Marketing To?
Whether you sell widgets online, own a corner convenience store in a small town, or run a trendy restaurant in a big city, you have a target market. A target market is a subset of the total consumers for your service or product. Identifying your target markets helps...
Technology Vendors Versus Partners
Companies have needs, and they look to other companies to fill those needs. No matter what service or product you’re looking for, as you shop for solutions, it’s important to know the qualities of technology vendors versus partners. Ask these questions to...
What’s Your Story?
Donald Miller, author of Building a StoryBrand: Clarify Your Message So Customers Will Listen, wrote, “The only reason our customers buy from us is because the external problem we solve is frustrating them in some way. If we can identify that frustration, put it into...
Your Competition is Changing – Are You Ready?
You’ve heard the joke about the two hikers and a bear, right? Two hikers encounter an angry bear in the forest. One of them opens his backpack, pulls out his running shoes, and begins putting them on as fast as he can. The other watches and says, “You don’t think...
Last Minute Holiday Merchandising
By this time of the year, your holiday marketing plan should be pretty well up and running. Hopefully you’re pulling in the profits you anticipated. But, are there any last-minute opportunities that may have been overlooked while you've been preparing for the busy...
How Outdoor Signage Impacts Sales
Two-and-a-half seconds. That’s how much time you have to draw an outside customer into your store. Is your window signage getting the job done? Window signs and displays not only promote particular products or services, they also give you a golden opportunity to...
