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What Customers Want
Check out the 10 primary factors influencing today’s customers, whether they’re buying a product online, searching for a service-based solution, or shopping at a brick-and-mortar store. Control. Today’s customers want control over what they buy and how they’re...
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What Customers Want
Check out the 10 primary factors influencing today’s customers, whether they’re buying a product online, searching for a service-based solution, or shopping at a brick-and-mortar store. Control. Today’s customers want control over what they buy and how they’re...
Who Are You Marketing To?
Whether you sell widgets online, own a corner convenience store in a small town, or run a trendy restaurant in a big city, you have a target market. A target market is a subset of the total consumers for your service or product. Identifying your...
7 Strategies for Running a Customer-Centric Business
A customer-centric business is – you guessed it – focused on the customer. This idea has become a bit of buzzword in the business world, and for good reason. In theory, when everything about your business revolves around the needs of your...
Mistakes Marketers Make
Marketing is an exciting part of doing business. Proud business leaders can’t wait to get the word out about what they have to offer. Be careful, though. Great marketing can kill a bad business. Watch out for these top 10 mistakes marketers...
Technology Vendors Versus Partners
Companies have needs, and they look to other companies to fill those needs. No matter what service or product you’re looking for, as you shop for solutions, it’s important to know the qualities of technology vendors versus partners. Ask these...
What’s Your Story?
Donald Miller, author of Building a StoryBrand: Clarify Your Message So Customers Will Listen, wrote, “The only reason our customers buy from us is because the external problem we solve is frustrating them in some way. If we can identify that...
How to Improve Customer Loyalty
When it comes to building customer loyalty, you can’t just put it on your to-do list, get it done, and mark it off. Creating repeat customers is a process that should be ingrained in every aspect of your company, from your training programs to your marketing...
Your Competition is Changing – Are You Ready?
You’ve heard the joke about the two hikers and a bear, right? Two hikers encounter an angry bear in the forest. One of them opens his backpack, pulls out his running shoes, and begins putting them on as fast as he can. The other watches and...
Making Community Service Mean More
The best kind of advertising is free. The most influential promotional tool has always been word-of-mouth, and it’s easier to generate than you might think. Getting involved in your community is a great way to set your organization apart from...
Last Minute Holiday Merchandising
By this time of the year, your holiday marketing plan should be pretty well up and running. Hopefully you’re pulling in the profits you anticipated. But, are there any last-minute opportunities that may have been overlooked while you've been...
Millennials are Changing Your Customer Base
Remember that bratty kid from years ago who made a mess at the soda machine and threw a fit until his parents caved and bought him his favorite candy bar? Well, he’s all grown up now, and he’s bringing about 80 million of his friends to the...
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